Mid-year report on nonprofit fundraising

The Nonprofit Research Collaborative recently published their annual mid-year assessment (spanning January-June 2014) on the status of fundraising efforts at US and Canadian nonprofits.

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This diagram represents the portion of nonprofits who reported at mid-year that they were “on track” toward reaching their fundraising goals.  The organization’s size plays a role in fundraising effectiveness, and the document reports this has been a consistent finding for a number of years.

Organizations cited the following reasons for their mid-year fundraising progress:

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The top 3 reasons were:

  1. Indicator of economic recovery (giving is “up” overall)
  2. Organization was staffed for fundraising efforts
  3. Organization had diversified their fundraising channels.

To access a copy of the report, click on either of the images above.

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