The Nonprofit Research Collaborative recently published their annual mid-year assessment (spanning January-June 2014) on the status of fundraising efforts at US and Canadian nonprofits.
This diagram represents the portion of nonprofits who reported at mid-year that they were “on track” toward reaching their fundraising goals. The organization’s size plays a role in fundraising effectiveness, and the document reports this has been a consistent finding for a number of years.
Organizations cited the following reasons for their mid-year fundraising progress:
The top 3 reasons were:
- Indicator of economic recovery (giving is “up” overall)
- Organization was staffed for fundraising efforts
- Organization had diversified their fundraising channels.
To access a copy of the report, click on either of the images above.