Case study – leveraging social media influencers for online engagement

This interesting case study, from the Miratel blog, cites the relationship between a social media influencer (professional sports celebrity Cecil Shorts III, who has a lot of Twitter followers) and online activity with the nonprofit he supports (in this case study, the United Way of Northeast Florida).

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OK, so not every nonprofit has a champion in their corner who happens to be an NFL star, but you undoubtedly have some worthy followers who could amp up your online engagement given a little cultivation and recognition.

 

The article suggests that your own social media followers would probably LOVE to carry your message to their followers if you asked.  It might take a little prospect research to locate some heavy social media influencers from the pool of followers or trustees, but that’s what we do best.

Click on the image above to read the case study.

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