Dinner with a colleague who works in the performing arts sector last week made me keenly aware of their serious commitment to harness math-based strategies to continuously identify candidates for philanthropic involvement from their audience base. Then just today I read this article in the WSJ about art museums collecting and analyzing patron behavioral data while the visitors engage with the exhibits.
This gives museums information to make all sorts of business decisions for curators to modify exhibits according to true demand, visit patterns or time of day.
Some museums offer services via a smart phone app and can collect additional information that helps inform a broader range of patron demographic information.
Of course, having information is of little consequence if it doesn’t serve to inform any direct actions, but today’s art sector is striving to create a fulfilling, engaging experience. Knowing who’s in the audience is key.
Click on either of the images to read the article.