Going from satisfactory to excellent with thank you letters

Inspired consultant and blogger Penelope Burk has been surveying donors and paying attention to what they say about how the nonprofits to whom they give recognize their donations.  Here’s her list of 20 elements that contribute to an excellent thank you letter.

PBurk

Of course, images go a long way toward helping our donors see exactly who and what their dollars are supporting.  Ball Statue University holds campus-wide thank you events to involve students, faculty and donors and shares those images through their social media channels.

Thanks Ball State alumni and friends!

To access Penelope Burk’s blog, click on the list above.

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