Monthly Archives: February 2015

Bookmark this — free icons

If you are like me, you are constantly struggling with ways to improve the style and visual impact of reports, presentations and online communications.  Pictures and illustrations can make a huge impact.  Today’s bookmark is a free set of icons designed by Print Express, courtesy of Smashing Magazine.

These icons represent work tools for web designers.  But seriously, the illustrations are completely transportable.  Just click on the image above to examine more previews and download the icons to help ramp up your reports!

signature2

 

Leave a comment

Filed under Uncategorized

The Hospital Fundraising Summit. Free. Online. Check it out!

I’ve not ever heard of this event until just the other day.  I just happened to see a sidebar advertisement when I was reading an online article.  So I clicked.  And I have to admit it sounds like an amazing idea.

hospitalfundraisingsummit

By all means, share this information!  Forward to at least 1 colleague!  Improving our industry is just good for philanthropy.

signature2

Leave a comment

Filed under Uncategorized

Strategic Phonathons

Are phonathons still relevant?  Maybe another way to ask the same question is to inquire whether communication is still relevant?

I received a call from a young graduate working in the call center at my alumni organization last week.  Let’s preface this by saying that I’m not an engaged alumna and in the million years since graduating, I’ve made just 1 gift.  Not the best prospect when evaluating the flat facts.

 

But I get this call from Hillary and I  love talking to her.  Never mind that she didn’t know what I meant when I asked her to mark my name “do not exchange.”  Obviously they need a little training in their call center.  But still, when the conversation got around to asking if I’d be interested in making a gift, I already had my credit card out.

 

Communications experts will say there’s a much better way to spend your money on personal touches like this and it involves our old friend segmentation.  Here’s some recent insight regarding call center results around particular segments when called prior to the NCAA Basketball tournament versus after the tournament was under way.

RuffCody_marchmadness

 

Ruffalo Cody compiled results of telephone outreach efforts for a variety of donor/constituent segments at 22 schools involved in the 2014 NCAA tournament last year and is kindly sharing their insight.  Click on the image above to read the results!

signature2

1 Comment

Filed under Uncategorized

Still time to register for APRA-GH’s Winter Workshop

APRA Greater Houston’s Winter Workshop is a little less than 2 weeks away.  The lineup includes 4 incredible speakers and the topic of the day is all about energizing your professional brand.  It promises to be amazing – we hope to see you there!

invitation6b

Leave a comment

Filed under Uncategorized

The 50 Top Philanthropists of 2014

The Chronicle of Philanthropy has recently published their annual Philanthropy 50 list.  Excellent reading!

Philanthropy50

Click on the image above to navigate to the interactive list.

signature2

 

 

 

Leave a comment

Filed under Uncategorized

Innovations in Asking

The University of Chicago’s Science of Philanthropy Initiative (SPI) recently published an insightful article on psychological thought processes that can make one ask more attractive than another.

 

After last year’s amazing ALS fundraising campaign, it is apparent that certain psychological tendencies (the fear of missing out) was a contributing factor as the campaign played out across social media.  SPI took a closer look at perceptions of giving and perhaps more importantly, examined some distinctive perceptions among wealthy individuals.

 

The article chronicles six ideas for structuring more effective asks — here’s the first.  Click on the image to navigate to the original article.  And if you missed Monday’s related blog post, click here.

 

signature2

Leave a comment

Filed under Uncategorized

Social science and fundraising

I recent saw this compelling infographic on the re:charity website titled 4 Science of Giving Studies Fundraisers can Learn From.

See for yourself!

signature2

1 Comment

Filed under Uncategorized