I received an invitation from TechTarget to read a white paper the other day and the topic drew me in right away. Text mining, predictive analytics, higher education development, affinity scoring and ROI.
The project that MSU started in 2012 involved reducing the time cycle to deliver constituent insights to the major gift and annual giving fundraising teams. They implemented more rigor around their processes for conducting text analysis and leveraging these insights for predictive analytics. Now they compute affinity scores each night and push the results to a business intelligence (dashboard) platform that their fundraising colleagues use to select and segment constituents for next-step engagement strategies.
Seriously? How awesome does that sound!
Click on the ROI figure above to read the white paper.