How to research giving capacity

Recently I stumbled upon this great whitepaper from the awesome folks at QuadWrangle that covers a lot of basic how-to information for assessing giving capacity.  And one of the best parts about the white paper is they take a low cost point of view.

Here’s what I mean–

quadwrangle

This is a great breakdown of go-to resources for any prospect research team member.

 

I have to admit I did not happen to agree with the author’s mention of social affinity and consumer marketing data as a valuable resource for wealth computation.  But this is an equal opportunity forum, so if my opinion is way off base, just tell me why you disagree.

 

To download the white paper click on the image above.

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