Benchmarking – social media content engagement

Hubspot recently published their 2015 Social Media Benchmarks report.  It is a realistic guide for determining whether the content you are publishing on your social media channels is driving a level of engagement equivalent with others.  The great thing about this report is that the benchmarks are separated by industry and there is even a nonprofit cohort.

 

The key takeaway, according to Hubspot, is that posting content 2-3 times per week is optimal for the nonprofit sector audience.  Click on the image above to read the online article, or download the entire benchmarking report by clicking here.

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