Building a culture of data fluency

For the eleventy-hundredth time I read an article stating that organizations who base their strategic decision making on data out-perform organizations who don’t.

No longer surprising, right?

So what’s the big deal?  Why isn’t every organization taking full advantage of the data we so carefully input, record and store?

That question is also discussed a lot in these days too.  Seems that it’s pretty difficult to get people to change their behavior (eg, adopt a data driven mindset) if no one is comfortable with the concept of understanding data.

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The headline above is from an article in Forbes dated October 2014 by H. O. Maycotte.  Mr. Maycotte explains that complex analysis from a business point of view involves a LOT of data.  He says most people just don’t know where to start analyzing and frankly don’t have the right tools to help them accomplish the work.

 

The central issue is getting people comfortable with understanding the data related to the programs they support.

 

Recently, TechTarget published a case study highlighting an online-lending organization who is taking their employees through a week-long data boot camp to build data fluency throughout their organization.

Their goal is to be one of the companies who out-perform their peers by taking advantage of data and they’re equipping their employees with some essential skills:

  • asking for the data they need
  • summarizing their competed analysis
  • presenting their findings.

They’ve adopted new management policies to require hard facts to support all decisions.  So if you’re trying to get your department or program to move forward, you’ve got to be able to present your case.

Click on the TechTarget logo above to read the case study and find out more.  And for more discussion on the topic, click here.

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