Case study – planned giving prospecting

Perusing the Prospect-DMM recently, I spotted an entry from Michael Pawlus of Grand Valley State University.  He generously shared his presentation slides from the APRA International conference in New Orleans.

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He steps you through a scenario of how to build a segmentation score for planned giving donors if you don’t have the resources or time to invest in extensive modeling.  His method encourages us to first look to our own intuition and check to see if our assumptions are true. What a great approach!

While it’s impossible to receive the full impact of Michael’s presentation just by reading his slides, his underlying messages are clear and easy to understand.  Click on the slide image to open the deck.

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