Case study – relationship mapping

If you were with us a few weeks ago for our summer workshop, you might have participated in a very lively discussion about Relationship Mapping tools and methods.  The idea for today’s post came to me from Maria Mutmansky, who was the moderator of that group discussion.  This case study appeared in the Chronicle of Philanthropy last fall and highlights the way that the Henry Ford Museum has capitalized on their relationship mapping product.

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Of course these tools cannot replace the kind of individual research and verification that a staff member can perform.  But they can help to dramatically increase the amount of work one staff member can accomplish.  And if you are one person working with a data base of 500,000 constituent records, that’s a huge benefit!

Click on the image above to read the original article.

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